The rise of experience over product
By all accounts Sony is in a bit of bother. With no profit since 2008 and a predicted $6m loss this year, it still produces solid products but no real hits in recent years. Is lack of attention to product experience to blame? This guy thinks so. The argument is that successful products are not [...]
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Has social media solved the time-shift ‘problem’?
Chris Anderson predicted broadcast TV would die, but it didn’t. Social media is the new watercooler He reports one executive’s comment that social media is the new watercooler, providing the vehicle to share cultural references and keeping the shared viewing experience alive. Live events are a common example of traditional TV and social media working in harmony, [...]
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