Developing an experience strategy
What is an experience strategy? Experience Strategy = Business Strategy + UX Strategy* It’s why your business is developing products and services the way it is, not just what. Why would you need one? 1. Helps you evaluate new products and features in light of the goals of your business as well as the value [...]
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Mapping the whole experience
Have been revisiting Indi Young’s Mental Models recently. In one section she urges readers to ‘Pay attention to the whole experience’ when building up a model of user experience. The ‘whole experience’ includes all the ways an organization interacts with its users: stores, account statements, customer service calls, product ordering web sites, packaging, and so [...]
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