Presentation by Holly Goodier, Head of Audiences at BBC Future Media which explores the contexts in which people use today’s most common screens. Here are some brief notes on the 6 contexts: Attachment – to what degree do people describe a device as ‘can’t live without it’ (the mobile phone) Intent – what do people [...]
Having a conversation with your customers is the latest thing in marketing. “We need feedback.” “If people are seen to take an interest others will come.” “We need visible engagement to be seen as relevant.”
Putting aside the fact that some conversations are more meaningful than others, there are many tools available to help brands converse with their audience (blogging, Twitter, Facebook to name but a few). But it is content and not tools that will win the day…
